Anastasia Beverly Hills debuts its first-ever sunscreen, Hydra Prime SPF 50, combining a primer, moisturizer, and broad-spectrum sun protection into one ultra-lightweight formula. Packed with niacinamide and beetroot extract, it’s designed for smooth makeup application with no white cast and all-day hydration.
In a groundbreaking shift that blends glamour with skin science, the iconic beauty brand Anastasia Beverly Hills has launched its first-ever sunscreen—a power-packed multitasker that’s already taking the skincare world by storm. Named Hydra Prime SPF 50, this innovative formula is more than just sun protection. It’s a 3-in-1 hybrid combining a moisturizer, makeup primer, and broad-spectrum sunscreen in one sleek bottle.
This product isn’t just another addition to the sunscreen shelf. It’s a transformative step forward that addresses modern skin needs with elegance, efficacy, and performance-driven results. Beauty editors, dermatologists, influencers, and everyday users are all buzzing about this triple-duty essential, and the reviews so far are glowing.
For years, Anastasia Beverly Hills was known primarily for its brow and complexion products. But according to company president Claudia Soare, the brand wanted to push boundaries further. Their entry into the sunscreen category wasn’t just about launching a trendy product. It was about delivering real skincare benefits while maintaining the luxury feel ABH fans have come to expect.
In her words, SPF is a serious skincare step, and the market is full of basic, chalky, greasy options. If ABH was going to launch one, it had to be extraordinary.
That’s why the brand focused on creating a product that doesn’t just protect, but also improves the skin. With results from clinical testing, premium skincare ingredients, and a texture that feels like a luxury primer, Hydra Prime SPF 50 is designed to change how people view daily sun protection.
The reason this product is creating such buzz is simple: it fuses three products into one luxurious formula. Each of the three functions plays a major role in modern skincare and makeup routines:
Moisturizer – The formula is packed with hydrating ingredients that deeply nourish the skin throughout the day. It doesn’t just moisturize on the surface—it actually improves hydration retention at a cellular level.
Primer – With a smooth, velvety finish, Hydra Prime creates the perfect base for makeup. It blurs pores, controls oil, and keeps your foundation locked in place, even in heat and humidity.
SPF 50 – The star feature is, of course, its high-level sun protection. It offers broad-spectrum UVA and UVB defense without any white cast, greasy film, or heavy texture.
This trifecta not only saves time in your skincare routine but also ensures each layer enhances the other. You don’t have to choose between protection and perfection—you get both.
This isn’t a sunscreen that just sits on top of the skin. Hydra Prime was formulated with dermatologist-approved, skin-improving ingredients that deliver long-term benefits:
Niacinamide – A skincare superstar that helps even out skin tone, reduces the appearance of pores, and fades dark spots. It also supports the skin barrier and improves elasticity over time.
Beetroot Extract – A natural source of hydration, beetroot helps the skin retain moisture and gives it a dewy, plump look throughout the day.
Ectoin – A rare molecule that protects the skin from environmental stressors, pollution, and inflammation. It supports overall skin resilience.
Acetyl Zingerone – This powerful antioxidant fights free radicals and oxidative stress, slowing down visible signs of aging.
Bisabolol – Known for its soothing properties, bisabolol helps calm irritated skin, making Hydra Prime suitable even for sensitive complexions.
These ingredients work synergistically to create a hydrating, protective, and brightening formula that does more than just block UV rays—it revitalizes the skin.
Hydra Prime SPF 50 isn’t just marketing hype—it’s backed by rigorous testing and clinical trials. The results are impressive:
57% increase in hydration within just 18 hours of use. Skin remains moisturized all day, without reapplication of additional creams.
100% of users saw a visible reduction in fine lines and wrinkles after four weeks of daily use. That’s not just protection—it’s real anti-aging support.
81% saw fading of dark spots and hyperpigmentation, proving the brightening effect is more than surface-level.
96% reported no white cast or residue, making it ideal for all skin tones, including deeper complexions.
90% said it worked perfectly under makeup, with no pilling or separation, even after hours of wear.
These results confirm what users are already sharing online—Hydra Prime isn’t just functional, it’s transformative.
Makeup artists are already calling this their new favorite base. The silky-smooth texture grips foundation without drying, provides subtle radiance, and controls oil throughout the day. It gives skin a matte-meets-dewy finish that works with all types of foundation, whether full coverage or sheer.
Its primer-like consistency also blurs imperfections, smooths texture, and enhances longevity—without feeling heavy or sticky. For those who wear makeup daily, this is the SPF that doesn’t mess with your look. In fact, it elevates it.
Using Hydra Prime SPF 50 is easy and efficient. After cleansing and applying any lightweight serums, squeeze out a generous amount—about two fingers' length or a nickel-sized dollop. Apply evenly across the face, ears, neck, and even chest if exposed.
Let it absorb for 60–90 seconds. Then layer your makeup as usual. If you’re spending the day outdoors, reapply every two hours, just like you would with any SPF.
For no-makeup days, Hydra Prime gives the skin a soft, healthy finish that blurs and balances without adding shine.
Users from all skin types and age groups are praising Hydra Prime’s ability to simplify their routines. Some highlights from early customer feedback include:
“Finally, a sunscreen that doesn’t break me out!”
Many users with acne-prone skin report zero clogged pores or irritation, even after weeks of use.
“My foundation stays put all day.”
From 9–5 workers to influencers shooting outdoors, the feedback is unanimous—Hydra Prime acts as a reliable primer and base.
“This feels more like skincare than sunscreen.”
It’s moisturizing, smooth, and soothing, with none of the usual SPF complaints like stickiness, chalkiness, or flaking.
“I’m tossing my old primer and moisturizer.”
People are simplifying their shelves and loving the fact that one bottle does the work of three.
Hydra Prime SPF 50 comes in a sleek, travel-size-friendly 50mL bottle. The packaging is modern, minimal, and designed for mess-free use. It’s also vegan, cruelty-free, and free of parabens, sulfates, phthalates, gluten, and mineral oils.
For clean beauty enthusiasts, this is a major win. You can enjoy a luxury-level product without compromising on ethics or safety.
The product is priced at $48, placing it in the premium skincare category but offering serious value considering it replaces three separate products. Available online and at major beauty retailers, Hydra Prime is already climbing the charts in sunscreen and primer categories alike.
Compared to purchasing a standalone SPF, hydrating moisturizer, and top-tier primer separately, the Hydra Prime comes out as a smart, consolidated investment.
Hydra Prime SPF 50 is more than a beauty trend—it’s a skincare revolution. For the modern user who demands results, efficiency, and elegance, this product delivers on every front.
Whether you’re looking to simplify your morning routine, protect your skin from daily UV exposure, or find the perfect base for flawless makeup, Anastasia Beverly Hills’ Hydra Prime SPF 50 earns its spot at the top of your list.
From its clinical results to its editorial buzz, luxury texture, and true skincare benefits, this sunscreen is not only a breakthrough for the brand—it’s a gift to the beauty world.
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