The media giant will separate its studio and streaming business away from its cable TV networks.
The media giant will separate its studio and streaming business away from its cable TV networks.
Warner Bros Discovery to Split Into Two Companies by Mid-2026
In a major shakeup of the U.S. media landscape, Warner Bros Discovery—the powerhouse behind CNN and HBO Max—has announced it will split into two separate companies by mid-next year.
The decision marks a strategic shift aimed at adapting to the rapidly evolving entertainment industry. The company plans to separate its studio and streaming assets from its traditional cable television networks, creating two independent entities.
This new business unit will encompass:
It will be led by David Zaslav, the company’s current President and CEO.
This entity will include:
It will be headed by Gunnar Wiedenfels, Warner Bros Discovery’s current Chief Financial Officer.
“We are empowering these iconic brands with the sharper focus and strategic flexibility they need to compete most effectively in today’s evolving media landscape,” said Zaslav.
Despite the announcement, shares of Warner Bros Discovery dropped nearly 3% on Monday, continuing a downward trend of over 10% for the year.
Analyst Peter Jankovskis of Arbor Financial Services noted:
“When you make the business less complicated, analysts can go in and do a better job of determining what the business is actually worth.”
This move mirrors industry trends, including Comcast's ongoing efforts to spin off its NBCUniversal cable networks (MSNBC, CNBC) from its Peacock streaming platform.
As streaming continues to dominate and cable viewership declines, Warner Bros Discovery’s split aims to give each business the clarity, focus, and freedom to thrive in an increasingly fragmented media world.
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